After being hit by a massive data breach in the summer of 2015, Ashley Madison, the website for married people seeking to chest on their mates, is trying to reinvent itself. As part of their corporate makeover, Ashley Madison’s old slogan “Life is short. Have an affair” has been replaced with the more innocuous “Find your moment.”
The notorious website has shifted its focus from exclusively extramarital affairs, and is now to be “about so much more than infidelity.” Professing to be “about all kinds of adult dating,” the company is billing itself as a place where couples can explore polyamory together, and where people seeking same-sex relationships can do so safely away from the prying eyes of their personal and professional networks.
What Precipitated the Change?
A devastating chain of events in August 2015 precipitated the major change in direction and total repositioning of Ashley Madison, which boasted revenues of $115 million in 2014.
- The Infamous Hack
- A Lying, Cheating CEO Resigns in Shame
- Multimillion Lawsuits Abound
Still Alive and Kicking
For years, even though Ashley Madison was the premiere dating site for married men seeking extramarital affairs, I adamantly refused to mention the website by name in my infidelity columns to keep from encouraging curious would-be-cheaters to seek it out. I referred to it only as “a website for married cheaters” so as not to titillate the interest of any husband who was even remotely contemplating cheating on his wife.
However, Ashley Madison has become a household name after the secret lives of its members were exposed, and now the whole world is familiar with the website and what it does. Today the controversial website claims to have "over 46 million members." It remains to be seen whether or not that’s actually true.
After the fallout from the hacking scandal, it’s surprising that Ashley Madison is still in business and has any members at all -- which only proves that there are untold numbers of people out there who are determined to cheat on their mates.
Some people never learn.